Rizal, Saepul, Popy Novita Pasaribu, and Nandang Sutisna. “Understanding Zalora’s Neuromarketing-Based Online Marketplace Customer Choices”. inovator 12, no. 2 (August 29, 2023): 264–287. Accessed February 22, 2025. http://360665.5mvk4.group/index.php/INOVATOR/article/view/17633.